Current figures
Actual package figures
These figures give the current starting point for each package level. A final quote may change only when the scope adds pages, content, integrations, ecommerce logic, support or third-party costs.
Basic campaign management
Ksh 15,000/month
Light monthly campaign management for one main channel, basic reporting and essential optimisation. Ad spend is separate.
Standard campaign management
Ksh 35,000/month
Monthly management for active Google Ads, social or lead-generation campaigns with tracking review, reporting and optimisation.
Premium campaign management
Ksh 60,000/month
Deeper monthly campaign management for multi-channel work, stronger reporting, landing-page feedback, CRO priorities and growth support.
Cost drivers
What affects the price?
Two projects that look similar from the outside can produce very different quotes when strategy, content, integrations and support expectations change.
| Channel mix | Google Ads, social media, content and email all require different setup and management. |
|---|---|
| Campaign destinations | Campaigns perform better with focused landing experiences, but those require design, copy, proof and tracking work. |
| Creative and content | Ad copy, visuals, posts, offers and content calendars affect production time. |
| Tracking quality | GA4, conversion events, lead sources and reporting dashboards affect setup cost. |
| Optimisation depth | Testing, CRO and campaign refinement require consistent management time. |
Buyer notes
How to read this budget in context
These notes cover the common choices that would otherwise become separate, overlapping articles. They help you compare the quote against the business decision behind it.
Google Ads
Google Ads management fees are separate from ad spend
Ad spend is the money paid to Google. Management is the work needed to plan campaigns, structure keywords, write ads, review landing pages, configure conversions, add negative keywords, monitor waste and report what is creating useful enquiries.
Ad spend buys traffic
It pays for clicks and impressions. It does not automatically include strategy, landing page improvement, conversion tracking or lead-quality review.
Management protects the spend
A good management fee pays for structure, testing, cleanup, reporting and practical recommendations before more money is pushed into the account.
Landing pages affect cost
Poor landing pages can raise acquisition cost because paid traffic arrives before the offer, proof, form and follow-up path are ready.
Reports should show decisions
The useful report is not only clicks. It should explain cost per lead, quality signals, wasted search terms and what should change next.
Budget planning
How to set a digital marketing budget without wasting it
A useful budget separates media spend, management, creative, landing-page work and tracking. The right starting point depends on whether the campaign needs leads now, sales from a store, brand awareness or market testing.
Lead generation
Start with the cost per qualified enquiry the business can tolerate, then work backwards through conversion rate, close rate and average sale value.
Ecommerce sales
Use product margin, average order value, repeat purchase potential and checkout conversion to decide how much traffic the store can afford.
Awareness
Awareness budgets need clearer measurement rules because impressions alone do not prove demand. Pair awareness with remarketing, search lift or later enquiry tracking where possible.
Testing phase
Smaller tests are useful when tracking is clean. Increase spend only after the offer, audience, landing page and follow-up process show evidence.
Decision support
Cheap vs professional
Cheap campaigns
- Traffic sent to weak destinations with unclear offers
- Ad spend used before tracking is trusted
- Reports focused on impressions instead of leads
- Little testing of messages, audiences or conversion path
Measured campaigns
- Campaigns connected to focused landing experiences and lead capture
- Tracking and analytics set before scaling spend
- Optimisation based on cost per lead and lead quality
- Creative, copy and CRO improved over time
Budget boundaries
What the quote usually covers
Usually included
- Channel and offer planning
- Campaign setup or management
- Tracking and conversion review
- Landing experience recommendations
- Performance reporting
- Optimisation priorities
Usually separate
- Google, Meta or other ad spend
- Photography, video or influencer fees
- Large website rebuilds unless scoped
- CRM subscription or third-party tool fees
Timeline
How long should you plan for?
Campaign setup can take 1 to 3 weeks. Meaningful optimisation usually needs at least 2 to 3 months of data.
Best fit for lead-focused businesses
Monthly campaign management works best when paired with proper landing experiences and conversion tracking before ad spend is scaled.
- Channel setup
- Lead tracking
- Campaign destination and CRO feedback
Next step
Related services that affect the budget
Pricing questions
Frequently asked questions
How much does digital marketing cost in Kenya?
Our current monthly digital marketing management figures are KES 15,000 for Basic campaign management, KES 35,000 for Standard campaign management and KES 60,000 for Premium campaign management. Google, Meta or other media spend is separate from the management fee.
Is ad spend included?
Usually no. Management fees and ad spend are normally separate so you can see exactly what is paid to advertising platforms and what is paid for strategy, setup, management, reporting and optimisation. This separation also makes it easier to adjust media spend without confusing it with service fees.
What should I fix before spending on ads?
Fix the offer, landing experience, lead form, conversion tracking and follow-up process. Otherwise you may pay for traffic without knowing which channel, message or audience is working. The goal is to make campaign spend measurable before increasing the budget.
Which digital marketing channel should I start with?
Start with the channel that matches buyer intent and your current readiness. Google Ads can work well for high-intent searches, SEO is better for compounding organic demand, and social media can support trust and retargeting. The right choice depends on offer clarity, competition, timeline and tracking setup.
Why do some campaigns produce many leads but few sales?
Lead quality can be weak when targeting is broad, the offer is unclear, forms are too open, or follow-up is slow. Campaign reporting should look at lead source, cost per lead and the quality of conversations, not only the number of inquiries.
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